Publish Date: November 2017
Author: MCSP
This document highlights key operational lessons learned from four country programs—Bangladesh, South Africa, India and Nigeria—that implemented the Mobile Alliance for Maternal Action (MAMA) approach. The MAMA approach uses age- and stage-based messaging directed toward pregnant women, new mothers, and families to foster behavior change and improve maternal and child health outcomes.
MAMA Lessons Learned Executive Summary (3018 downloads )
